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Changelog

2.0 — 2026-07-15

Fixed

  • Robots.txt + indexing accuracy: Flowchart no longer claims robots-blocked pages "Cannot Index" (Google may still index them). Added nuance that noindex cannot be seen when robots.txt blocks crawling. Clarified mutual exclusivity of robots blocking vs noindex.
  • noindex, follow link-equity claims: Replaced definitive "passes/preserves link equity" language with Google's stated uncertainty — persistently noindexed pages may not pass equity.
  • GA4/GSC inaccuracies: Removed incorrect "GSC conversion tracking" claim. Corrected GSC-GA4 integration description (search data, not conversion data). Replaced deprecated attribution models (First-click, Linear, Time decay, Position-based) with current models (Data-driven, Paid & organic last click, Google paid channels last click).
  • Structured data corrections: Removed identifier_exists from Product schema (it is a Merchant Center feed attribute, not schema markup). Corrected Organization schema required/recommended property labels. Moved Product image to required properties. Fixed offers/availability/price requirement sources.
  • FAQ, HowTo, Sitelinks Search Box: Updated for full deprecation — FAQ rich results deprecated May 2026, HowTo removed, Sitelinks Search Box removed November 2024.
  • E-commerce faceted navigation: Replaced copy-pasted funnel-stage content table with correct faceted nav control strategies.

Added

  • FID→INP transition: Noted that INP replaced FID as a Core Web Vital in March 2024.
  • Helpful content system consolidation: Noted March 2024 consolidation into core ranking system.
  • ChatGPT Search: Added mention of the dedicated real-time search product launched late 2024.
  • Version tracking: Added version number and changelog to the curriculum.