SEO Framework — Complete Curriculum
This curriculum is built directly from the 11-category SEO Framework. Each module maps to one framework category, and each lesson maps to one subcategory. Every numbered leaf topic in the framework is covered explicitly as an actionable section within its lesson.
The curriculum is designed for practitioners who already understand basic SEO concepts and need a structured, reference-grade system to plan, execute, measure, and govern SEO work across any organization.
Module Overview
| Module | Category | Lessons | Focus |
|---|---|---|---|
| 1 | SEO Strategy & Business Alignment | 11 | Business goals, audience, intent, SERP, competitive, keyword, opportunity sizing, roadmap, maturity, stakeholder alignment |
| 2 | SEO Measurement, Analytics & Intelligence | 8 | GSC, analytics, rank tracking, segmentation, diagnosis, forecasting, dashboards, alerting |
| 3 | Technical SEO Foundation | 9 | Crawlability, indexability, architecture, status codes, page speed, mobile/JS, sitemaps, schema, log analysis |
| 4 | On-Page SEO & Page Experience | 9 | Metadata, headings, URLs, internal links, media, intent, snippets, E-E-A-T, page experience |
| 5 | Content SEO & Topical Authority | 8 | Strategy, topic clusters, creation, optimization, gap analysis, quality control, performance, distribution |
| 6 | Authority, Brand Signals & Digital PR | 6 | Backlinks, link acquisition, digital PR, brand authority, asset development, risk management |
| 7 | Specialized SEO Frameworks | 6 | Local, e-commerce, international, news/media, SaaS/B2B, marketplace/directory |
| 8 | AI Search, Entity SEO & Semantic Visibility | 7 | AI visibility, entity SEO, answer engines, semantic search, brand SERP, AI content QC, tracking |
| 9 | Programmatic SEO & Scalable Growth | 5 | Strategy, template architecture, data quality, indexation control, performance management |
| 10 | SEO Experimentation & Optimization Science | 5 | Testing strategy, on-page experiments, technical experiments, content experiments, measurement |
| 11 | SEO Governance, Risk & Operations | 9 | QA, migrations, algorithm risk, documentation, cross-team governance, change management, training, compliance, incident response |
How to Use This Curriculum
- Sequential learners: Complete modules 1-4 first to build a strategic and technical foundation, then move through 5-11.
- Targeted learners: Jump to any module for specific guidance. Each lesson is self-contained but cross-referenced.
- Reference use: Each lesson includes a checklist, common mistakes, validation methods, and authoritative references so you can verify your implementation.
File Map
| # | Category Directory | Lessons |
|---|---|---|
| 1 | 01-seo-strategy-business-alignment/ | 11 files |
| 2 | 02-seo-measurement-analytics-intelligence/ | 8 files |
| 3 | 03-technical-seo-foundation/ | 9 files |
| 4 | 04-on-page-seo-page-experience/ | 9 files |
| 5 | 05-content-seo-topical-authority/ | 8 files |
| 6 | 06-authority-brand-signals-digital-pr/ | 6 files |
| 7 | 07-specialized-seo-frameworks/ | 6 files |
| 8 | 08-ai-search-entity-semantic-visibility/ | 7 files |
| 9 | 09-programmatic-seo-scalable-growth/ | 5 files |
| 10 | 10-seo-experimentation-optimization-science/ | 5 files |
| 11 | 11-seo-governance-risk-operations/ | 9 files |
| Total | 83 lessons |
Conventions Used in Lessons
- Front matter: Every lesson has
id,title,description,sidebar_label,sidebar_position, and relevanttags. - Leaf-topic coverage: Every numbered framework leaf (e.g.,
1.1.1,3.2.4) is addressed explicitly — either as its own heading or in a structured table. - Actionable sections: Most lessons include workflows, validation methods, common mistakes, and checklists. The level of detail varies by lesson complexity and topic maturity.
- References: Lessons link to Google Search Central, schema.org, web.dev, W3C, or other primary sources — not to third-party opinion posts.
- Lesson format status: Modules 1-6 include the full template (workflow, mistakes, checklist, references). Modules 7-11 may include condensed formats — these are being standardized.