Crawlability
Ensure Google can discover and access your important URLs through internal links, navigation, sitemaps, and crawl path optimization.
Ensure Google can discover and access your important URLs through internal links, navigation, sitemaps, and crawl path optimization.
Control which pages appear in Google's index using noindex, canonical tags, robots meta directives, X-Robots-Tags, and duplicate URL handling.
Validate mobile-first indexing readiness, responsive design, rendered HTML, content parity, client-side and server-side rendering, hydration, lazy-loaded content, and JS link discoverability.
Optimize LCP, INP, CLS, images, JavaScript, CSS, and server response for page speed and Core Web Vitals performance.
Design URL hierarchy, category and taxonomy structure, internal linking architecture, breadcrumbs, site depth optimization, hub-and-spoke models, and scalable templates.
Manage HTTP status codes for SEO — 200, 301, 302, 404, 410 — with redirect mapping, chain cleanup, loop prevention, and error handling.
Implement schema markup for organization, article, product, breadcrumb, FAQ, LocalBusiness, and other types; validate schema and optimize for rich result eligibility.
Analyze server logs for crawl behavior, monitor crawl stats and bot behavior, detect server errors, set up regression alerts, and validate releases in staging and production.
Test rendering changes, internal linking changes, crawl path changes, template changes, page speed improvements, indexation controls, and structured data changes.
Master crawlability, indexability, site architecture, status codes, page speed, mobile/JS SEO, XML sitemaps, structured data, and log analysis.
Design XML sitemaps and robots.txt for optimal crawl control, including sitemap indexing, freshness, robots.txt directives, parameter crawling, and staging protection.